In IST195 this past week, I learned about something called quick response code. Quick response code involves scanning a certain code, usually with a smart phone, that brings you to a specific webpage. These codes look like if a zebra's crotch was censored and pixelated for television. My idea is for cine-mate to one day team up with production companies and/or movie theaters. It would be awesome if posters or movie tickets could have these quick response codes on them. If a viewer wanted to find out relevant information about the movie, they can just scan the quick response code.
The scanning will direct the smart phone to the cine-mate mobile site. The site will contain past articles about the movie, everywhere from casting information to development details. There will also be links to reviews and trailers or behind the scene featurettes. Scanning of the quick response code could also give the viewer an option to add the movie to their profile preferences. The potential of quick response code doesn't even stop there.
When someone buys movie tickets from fandango.com or movietickets.com, she gets emails asking her what she thought about the movie. It would be great if there was a quick response code on that email that brought the consumer to the cine-mate mobile chat page to discuss the movie with other cine-mate viewers. The possibilities of quick response code, in tangent with cine-mate, are endless.
Great post. I know I would certainly use the QR codes on movie tickets, etc to gain additional information regarding the movie.
ReplyDeleteUsing QR codes as a means to interface with a social component is not something I've heard of before. That does not mean its a bad idea, how ere. Why do you think it would be successful? Why have we not seen it yet? Are QR codes, at this time, too burdensome for users?